History and Future of Street Fashion in Japan | Online Clothing

History and Future of Street Fashion in Japan | Online Clothing

History and Future of Street Fashion in Japan | Online Clothing


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Sukajan(Souvenir Jacket) feature that is still very popular in Japan-Part 1 | TrendyJapan





 What kind of impression do you have when you hear "street fashion"? You can think of various things such as "young people's subculture," "a symbol of fashionistas," and "young people imitating what musicians are wearing." We will today share information about "street fashion" with you. In addition, we will share the hottest items of this season's "street fashion" as a bonus. First of all, I would like to talk about "What is street fashion?"


  1. What is all about Street Fashion?

 It is a general term for the fashion of people who go to the streets, and especially refers to the fashion of young people who create new trends. It is not the fashion created by fashion designers and apparel companies, but the fashion that is actually supported and transmitted by the young people who gather in the city against the background of each era, society and culture. Simply put, "It's a fashion that was born spontaneously among the young people who hang out on the street, and it's thought that it was born not from the studio but from grassroots streetwear. It's directly linked to youth culture, and most often found in major urban areas. "


  1. So, what is the definition of the interaction between Music and Street Fashion?

 By definition, it is a fashion symbolized by "music" that was popular in the background of the times. Below, we will introduce the "classification" that shows the definition of relevance.

 a. Mods Fashion:

   Inspired by the Beatles and others from the early 1960s, fashion was born from the "resonance of youth music and fashion." The style was a slim three-piece suit for men and a military mod coat. They wore a button-down shirt and tie under the suit. Fred Perry's polo shirt is also a staple of this period. For girls, items included boots, pantaloons called pants, turtleneck sweaters, and body-fitting mini dresses. It was around this time that women's "boyish short hair" became popular. The meeting place was a cafe bar that was open until morning, and I enjoyed listening to music from the jukebox. She liked the music she listened to, including The Beatles (early 1960s), Marvin Gaye, Prince Buster, The Who.

 b. Punk Fashion:

"Sex Pistols" debuted in London in the mid-1970s. The clothes they wore when they made their debut were "Vivienne Westwood", who is famous as the creator of punk fashion. There is an anecdote that the Sex Pistols manager and her partner at the time were Vivian, who made her debut in a boutique on Kings Road. As a result, she spread punk fashion to the world, effectively becoming the queen of punk fashion, and she became famous as a global fashion designer who won the British Designer of the Year three times. As a style of punk fashion, they teared your shirts and jeans, added accessories such as studs, tin badges, safety pins, and easily copied them at a low price, so that reached to young people instantly.

 c. B-Style Fashion:

B-style fashion is a coined word that originated in Japan and, strictly speaking, means "hip-hop fashion." The beginning of this fashion was born in the 1970s in South Bronx, New York, USA. Hip-hop is said to be a "culture" that includes not only music but also dance, graffiti and fashion. The second half is hip-hop fashion (B-style fashion) with "leather and high-waisted denim" as items. Of the 70's. In the 80's, "Jerky, thick and big gold accessories, tracksuits and bomber jackets, big glasses, baguette hats". Used as an item. This is the so-called "old school" style. Since the early 90's, he has been wearing "oversized brand logo" as an item. Specifically, for sports brands and jerseys such as the NBA / NLB, choosing a very large size such as XXL and wearing trendy sneakers and large gorgeous accessories became a symbolic style of the era. In the late 2000s, hip-hop fashion changed dramatically. A style that fits the body was preferred, and it changed to a "simple and chic style" that gives a stylish and sophisticated atmosphere rather than gorgeousness. The number of musicians collaborating with high-end brands increased rapidly, and young people also started to have a “high-brand awareness”. Today's hip-hop fashion has come to be enjoyed by incorporating it from high-end and low-end, various genres, old schools, etc. as you like. With the rapid time-flow of the times, hip-hop fashion these days seems to be following that time-flow.


 We have selected and introduced some of the street fashion categories. Next, we ​would like to talk about Japanese street fashion.








  1. What is all about Japanese Street Fashion?

 It shows many styles of modern Japanese clothing, created by combining both Japanese and foreign fashion brands, and tends to have its own style. Some people have an "extreme and avant-garde style, similar to the Haute Couture style."


 As we mentioned before in "Harajuku," "Shibuya," and "Shinjuku," it is said that "Japanese street fashion" has brought about considerable changes with the times. It is said that the combination of classification and other genres accelerated due to the fashion of underground clubs. Nowadays, the number of people in their 30s to early 50s who are loved to adopt "street fashion" is increasing.


 "Japanese street fashion" is famous for incorporating various things into a fashionable style, but you can combine non-brand T-shirts, sneakers with the three major Japanese designers (Issey Miyake, Yohji Yamamoto, Rei Kawakubo (Comme des Garcons)). It has become quite diversified like that.


 There is an item from Japan that is about to explode in popularity worldwide. That is "Sukajan". Next, I will share some information about "Sukajan".








  1. What is all about “Sukajan”?

 A jacket with a large, flashy embroidery on the back, similar to a stadium jacket made of shiny synthetic sashiko. After World War II, the American soldiers stationed in Yokosuka, who are occupying Japan, began ordering Japanese-style embroidery on their jackets from the tailors in Yokosuka to commemorate their presence. As for the design, it seems that he was asked to embroider the pattern of the unit and base to which he belonged, and the oriental patterns such as "Hawk", "Dragon", and "Tiger". It is said to be a "Souvenir Jacket" among such American soldiers, and it seems to have become a very popular item. In the 1970s, the jacket became very popular among young Japanese people, and it seems that it became as known as "Sukajan" from that time.


 The Tokyo Olympics was held this year, and it became a hot item among foreign players again, and it was introduced via social media, and it seems that inquiries are currently flooding.


 In summary, it turns out that Japanese street fashion has created its own style while being heavily influenced by the world's street fashion. It has become even clearer that "music" is an inseparable relationship in creating street fashion in both Japan and the world. Also, items that were popular in the past may be again popular now, so why not put that fun into one page of your life so that you can enjoy fashion that feels a new breath while feeling the times?

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