We would like to introduce a brief biography of our founder, Ms. Asano.
She enrolled in a four-year university in the United States and graduated with honors. After returning to Japan, she worked for a cargo handling company for a foreign airline. She then worked in the trade department of a major foreign construction machinery manufacturer, where she was in charge of international logistics management. She won two awards: the General Manager Award and the MVP of the company. After serving as an assistant manager in the air cargo department of a major foreign international logistics company, she left the company in October 2020 and opened TrendyJapan.net in January 2021.
In February 2025, Trendy Japan was awarded the Lancer of the Year 2025 award as a cross-border e-commerce consultant and marketer by Lancers, one of Japan's largest crowdsourcing matching sites.
This is the first time that a Shopify partner has won an award from Lancers in the cross-border category.
Want to know more about Trendy Japan?
What kind of store is Trendy Japan?
👉From 2021 to May 31, 2023, Trendy Japan's original apparel brand was sold exclusively on our cross-border e-commerce site.
👉In January 2023, we began full-scale cross-border e-commerce consulting business as a Shopify Partner.
👉In response to requests from many clients, Trendy Japan's e-commerce site will be renovated to consulting specifications from around mid-June 2023.
👉From 2023, Trendy Japan will work as a cross-border e-commerce consultant for Shopify Partners at Lancers as a sole proprietor.
👉From May 2023, Trendy Japan will become a certified Lancer.
👉 In May 2025, Trendy Japan was awarded the "Lancer of the Year 2025" award as a cross-border e-commerce consultant and marketer by Lancers, Japan's largest crowdsourcing matching site with over 2.7 million registered users.
👉In 2025, we launched TJC Exclusive Membership , a cross-border e-commerce membership for Japanese people.
It's a consulting specification, but what kind of things do you sell on the site?
Cross-border e-commerce sites are...
👉Starting in 2024, we launched an online mentoring and consulting service specializing in cross-border e-commerce.
👉In 2025, we launched TJC Exclusive Membership , a cross-border e-commerce membership for Japanese people.
If there is any reason other than a request from Trendy Japan's clients to renew your site into a "consulting site," please let us know!
Another reason is...
👉There has been a sharp increase in requests from clients who have actually switched to cross-border e-commerce businesses.
👉The way people work in Japan is changing dramatically.
👉We have received many requests from clients who have contacted Trendy Japan for "webinars" and "online salons," so we have decided to provide an online environment where you can learn about cross-border e-commerce. This has already been released.
What has Trendy Japan achieved since its establishment in January 2021? And what are Trendy Japan's goals going forward?
<January to September 2021>
- Get over 2,000 Instagram followers
- Get 7 or more repeat customers to make a purchase
- Top 3 Shopify stores with the highest consistent traffic
<2022>
- Get over 3K Instagram followers
- Obtain 15 or more repeat purchasers
- Monthly average T-shirt sales target: 100 or more
- New business launch
- Gained over 20,000 viewers in a short period of time with Pinterest ads!
<2023>
- Achieve certification level on a major domestic crowdsourcing portal site
- Get 10 or more repeat customers
- In mid-June, we will monetize our membership blog business.
- I want as many people as possible to understand cross-border e-commerce and become fans of Trendy Japan's blog and e-books!
- We will do our utmost to make your cross-border e-commerce business a success.
<2024>
- Starting in 2024, we will launch an online mentoring and consulting service specializing in cross-border e-commerce.
- Doubled profits compared to the previous year.
- Due to the busy season for our mentoring and consulting business, we will be contracting and training a freelance intern with experience in cross-border e-commerce.
<2025> - In 2025, Trendy Japan was awarded the Lancer of the Year 2025 award by Lancers, Japan's largest crowdsourcing matching site.
- In 2025, we launched the TJC Exclusive Membership , a cross-border e-commerce membership for Japanese people.